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North Star

The Tie In is not trying to teach contractors how to be industry legends.

It is making contractors admire the people who have survived the hardest jobs, the worst seasons, and the decisions nobody warned them about — enough to want to be around them.

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The Tie In Framework

RUN OF SHOW:

YouTube Horizontal Package ✅

YouTube Vertical Package ✅

LinkedIn Package ✅

X Package

Character Cold Open (0:30) ✅

Show Opener (1:00) ✅

BLOCK 1 (13 Mins) ✅

CTA #1 ✅

Roof Talk Intro ✅

TRANSITION #2: “Roof Talk with Blair Sutton” ✅

BLOCK #2 (15 Mins) ✅

CTA #2 ✅

BUMPER #3: The Debrief ✅

BLOCK 3 (7 Mins) ✅